Suning.com ("the Company"), a Fortune Global 500 retail company and China's largest online-to-offline (O2O) smart retailer owned by Suning Holdings Group, published Single's Day shopping festival data with purchasing orders increasing by 76%, a new record. After the establishment of full-scenario retail layout, Suning aims to provide a better service and fast delivery for consumers through Singles' Day shopping festival.
Highlights of Suning.com's Single's Day Shopping Festival:
The Chairman of Suning Holdings Group, Zhang Jindong said "it is a different Single's Day shopping festival for Suning. We are not only focusing on the price promotion, consumer experience has become more important. We have already witnessed the progress of the immersive shopping experience we brought to consumers. The Single's Day is just a beginning; we will keep continuing our best products and services to create a more consumer-friendly shopping environment."
The establishment of full-scenario retail will better serve new generations by providing premium quality products, amusement and convenient consumption. The integration of online and offline shopping experience will become the prospective trend to boost Suning's development.