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Suning Commerce, as the Internet retailerbased on the O2O model, boasts 1,600 chain stores covering over 600 cities inChina, Hong Kong and Japan. Suning.com, its online platform, now ranks as the top three Chinese B2C platform (data comes from the annual report of Suning Commerce Group in 2015). Suning retail platform now offers 20 million SKU sincluding traditional appliances, consumer electronics products, supermarket,mother-and-baby care, general merchandise, financial and recreational products.Suning delivers its customer experience via 4 user interfaces: brick-and-mortarstores, PCs, mobile devices, or TVs at home.